{"id":10568,"date":"2013-07-06T04:19:36","date_gmt":"2013-07-05T21:19:36","guid":{"rendered":"http:\/\/wellconnectedmom.com\/blog\/?p=10568"},"modified":"2013-07-09T21:26:29","modified_gmt":"2013-07-09T14:26:29","slug":"another-great-year-at-the-forward-with-ford-trend-conference","status":"publish","type":"post","link":"https:\/\/wellconnectedmom.com\/blog\/another-great-year-at-the-forward-with-ford-trend-conference\/","title":{"rendered":"Another Great Year at the Forward with Ford Trend Conference"},"content":{"rendered":"<p><span style=\"color: #888888;\">by Lori Cunningham<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><em><span style=\"color: #0000ff;\"><strong>Editor&#8217;s Note:<\/strong> \u00a0Congratulations to Natalie S. for winning a <a href=\"https:\/\/wellconnectedmom.com\/blog\/2013\/06\/21\/sanus-tv-mount-giveaway-tv-tip-over-concerns\/\" target=\"_blank\"><span style=\"color: #0000ff;\">SANUS\u00a0<\/span><\/a><a href=\"https:\/\/wellconnectedmom.com\/blog\/2013\/06\/21\/sanus-tv-mount-giveaway-tv-tip-over-concerns\/\" target=\"_blank\"><span style=\"color: #0000ff;\">VuePoint F180 Large Full-Motion TV Wall Mount<\/span><\/a>, a $90 value.<\/span><\/em><\/p>\n<p><em>\u00a0<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><div id=\"attachment_10576\" style=\"width: 624px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" decoding=\"async\" aria-describedby=\"caption-attachment-10576\" class=\" wp-image-10576 \" alt=\"Forward with Ford 2013 (130)\" src=\"https:\/\/i0.wp.com\/wellconnectedmom.com\/blog\/p-content\/themes\/atahualpa342\/images\/articles\/2013\/07\/Forward-with-Ford-2013-130.jpg?resize=614%2C461&#038;ssl=1\" width=\"614\" height=\"461\" srcset=\"https:\/\/i0.wp.com\/wellconnectedmom.com\/blog\/p-content\/themes\/atahualpa342\/images\/articles\/2013\/07\/Forward-with-Ford-2013-130.jpg?resize=1024%2C768&amp;ssl=1 1024w, https:\/\/i0.wp.com\/wellconnectedmom.com\/blog\/p-content\/themes\/atahualpa342\/images\/articles\/2013\/07\/Forward-with-Ford-2013-130.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/wellconnectedmom.com\/blog\/p-content\/themes\/atahualpa342\/images\/articles\/2013\/07\/Forward-with-Ford-2013-130.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"(max-width: 614px) 100vw, 614px\" \/><p id=\"caption-attachment-10576\" class=\"wp-caption-text\">Bill Ford, great grandson of Henry Ford, talks about Ford&#8217;s direction.<\/p><\/div><\/p>\n<p>Ford invited the WellConnectedMom.com this last week to Detroit, MI for its third annual Trends conference entilted, Go Forward with Ford.\u00a0 This is our third year (<a href=\"https:\/\/wellconnectedmom.com\/blog\/2011\/07\/02\/forward-with-ford-3-days-in-detroit\/\" target=\"_blank\">2011<\/a>, <a href=\"https:\/\/wellconnectedmom.com\/blog\/2012\/06\/26\/traveling-to-go-further-with-ford-trend-conference\/\" target=\"_blank\">2012<\/a>) attending this conference and it&#8217;s one we look forward to.\u00a0 To keep its cars revelant to their customers, Ford identifies and studies trends years before they become mainstream.\u00a0 They research different industries, cultures, and follow thought leaders to challenge themselves as well as the car industry as a whole.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"alignright  wp-image-10573\" title=\"Meeting up with some of my MomsLA peeps.\" alt=\"Forward with Ford 2013 (2)\" src=\"https:\/\/i0.wp.com\/wellconnectedmom.com\/blog\/p-content\/themes\/atahualpa342\/images\/articles\/2013\/07\/Forward-with-Ford-2013-2.png?resize=277%2C491&#038;ssl=1\" width=\"277\" height=\"491\" srcset=\"https:\/\/i0.wp.com\/wellconnectedmom.com\/blog\/p-content\/themes\/atahualpa342\/images\/articles\/2013\/07\/Forward-with-Ford-2013-2.png?resize=576%2C1024&amp;ssl=1 576w, https:\/\/i0.wp.com\/wellconnectedmom.com\/blog\/p-content\/themes\/atahualpa342\/images\/articles\/2013\/07\/Forward-with-Ford-2013-2.png?w=720&amp;ssl=1 720w\" sizes=\"(max-width: 277px) 100vw, 277px\" \/><\/p>\n<p>During the conference, Ford brings in practitioners, corporate mavericks, and thought provokers to speak to the media about these current trends and how they see them playing out in their own professions or in society as a whole.<\/p>\n<p>The trends highlighted during our 2 1\/2 days in Detroit were:<\/p>\n<ul>\n<li><b>Sculpting the Future <\/b>&#8211; explaining the story behind meaningful design that draws people in with a powerful story that creates an instant bond.\u00a0 Designing a vehicle is like telling a story through the sculpting of sheet metal.\u00a0 It&#8217;s this story that makes the different between something that is cherished versus something that is simply a commodity.<\/li>\n<li><b>Disrupting the Drive <\/b>&#8211; the use of wireless connectivity and vehicle sensors to aid the driver in avoiding accidents, distractions, and fatigue.<\/li>\n<li><b>Returning to Your Senses <\/b>&#8211; extending the role of connectivity and shifting the paradigm of automotive safety through research into the well being of the consumer through health and wellness features in the &#8220;car that cares.&#8221;<\/li>\n<li><b>Trust is the New Black <\/b>&#8211; trust in brands has fallen 50% since 2001.\u00a0 For companies and institutions, transparency and the ability to create a personal connection to consumers is imperatives for their future success.\u00a0 Integrity is now a competitive advantage<\/li>\n<li><b>Greentopia <\/b>&#8211; organizations working together to enable more sustainably sourced materials, reduce energy use, and reduce the impact of fossil fuels on the environment.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>The speakers were the\u00a0 best yet, including insights by:<\/p>\n<ul>\n<li>Steve Wozniak &#8211;\u00a0 Apple co-founder<\/li>\n<li>Seth Godin &#8211; best selling author including Linchpin, Tribes, and the Purple Cow<\/li>\n<li>Jay Ward &#8211; Pixar Animation Studios<\/li>\n<li>Rachel Shechtman &#8211; creator of Story, a new physical retail marketing experience in Chelsea, NYC<\/li>\n<li>Rob Michaleak &#8211; Ben &amp; Jerry&#8217;s<\/li>\n<li>Jenny Lykken &#8211; Google<\/li>\n<li>Sherry Turkle &#8211; Director &amp; founder of the MIT Initiative of Technology &amp; Self<\/li>\n<li>Neema Moraveji &#8211; runs the Calming Technology Lab at Stanford University<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><div id=\"attachment_10574\" style=\"width: 624px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" decoding=\"async\" aria-describedby=\"caption-attachment-10574\" class=\" wp-image-10574 \" alt=\"Forward with Ford 2013 (55)\" src=\"https:\/\/i0.wp.com\/wellconnectedmom.com\/blog\/p-content\/themes\/atahualpa342\/images\/articles\/2013\/07\/Forward-with-Ford-2013-55.jpg?resize=614%2C461&#038;ssl=1\" width=\"614\" height=\"461\" srcset=\"https:\/\/i0.wp.com\/wellconnectedmom.com\/blog\/p-content\/themes\/atahualpa342\/images\/articles\/2013\/07\/Forward-with-Ford-2013-55.jpg?resize=1024%2C768&amp;ssl=1 1024w, https:\/\/i0.wp.com\/wellconnectedmom.com\/blog\/p-content\/themes\/atahualpa342\/images\/articles\/2013\/07\/Forward-with-Ford-2013-55.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/wellconnectedmom.com\/blog\/p-content\/themes\/atahualpa342\/images\/articles\/2013\/07\/Forward-with-Ford-2013-55.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"(max-width: 614px) 100vw, 614px\" \/><p id=\"caption-attachment-10574\" class=\"wp-caption-text\">Alan Mulally listens to Steve Wozniak&#8217;s take on car technology.<\/p><\/div><\/p>\n<p>The conference was opened up by Alan Mulally who said something that struck me as very interesting. \u00a0He called Ford a mobility provider, not a car company. \u00a0Ford has provided individual mobility to people around the globe. \u00a0They feel it is all about making peoples&#8217; lives better and easier.\u00a0 As a mobility company, they will incorporate technology where it makes sense to enable this.<\/p>\n<p>Calling oneself a mobility provider opens up the horizons to so much more than just building cars and it is this mindset that has helped make Ford a leader not only in the sales of cars, but in leading an industry in making safer, greener, more reliable, and more relevant cars.<\/p>\n<p>Stay tuned for further articles from the conference. \u00a0We learned some fascinating things about upcoming technology in future cars as well as some of the emotional aspects technology can have on us.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>* \u00a0I was invited to Ford for the Trends Conference. \u00a0All travel and lodging expenses were taken care of by Ford. \u00a0All opinions are my own.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>by Lori Cunningham &nbsp; Editor&#8217;s Note: \u00a0Congratulations to Natalie S. for winning a SANUS\u00a0VuePoint F180 Large Full-Motion TV Wall Mount, a $90 value. \u00a0 &nbsp; Ford invited the WellConnectedMom.com this last week to Detroit, MI for its third annual Trends conference entilted, Go Forward with Ford.\u00a0 This is our third year (2011, 2012) attending this [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[747,6,14,20,802],"tags":[48,496,748,749,1882,178,1881],"class_list":["post-10568","post","type-post","status-publish","format-standard","hentry","category-cars-2","category-dads","category-moms","category-technology","category-trade-shows-conferences","tag-car-technology","tag-family-technology","tag-ford","tag-forward-with-ford","tag-mobile-technology","tag-mom-tech","tag-trend-conference","entry","has-post-thumbnail"],"jetpack_featured_media_url":"","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/wellconnectedmom.com\/blog\/wp-json\/wp\/v2\/posts\/10568","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wellconnectedmom.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wellconnectedmom.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wellconnectedmom.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wellconnectedmom.com\/blog\/wp-json\/wp\/v2\/comments?post=10568"}],"version-history":[{"count":0,"href":"https:\/\/wellconnectedmom.com\/blog\/wp-json\/wp\/v2\/posts\/10568\/revisions"}],"wp:attachment":[{"href":"https:\/\/wellconnectedmom.com\/blog\/wp-json\/wp\/v2\/media?parent=10568"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wellconnectedmom.com\/blog\/wp-json\/wp\/v2\/categories?post=10568"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wellconnectedmom.com\/blog\/wp-json\/wp\/v2\/tags?post=10568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}