{"id":23329,"date":"2018-12-10T16:05:37","date_gmt":"2018-12-11T00:05:37","guid":{"rendered":"https:\/\/wellconnectedmom.com\/blog\/?p=23329"},"modified":"2018-12-10T16:06:14","modified_gmt":"2018-12-11T00:06:14","slug":"holiday-online-shopping-will-grow-to-124-billion","status":"publish","type":"post","link":"https:\/\/wellconnectedmom.com\/blog\/holiday-online-shopping-will-grow-to-124-billion\/","title":{"rendered":"Holiday Online Shopping Will Grow to $124 Billion"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-23331\" src=\"https:\/\/i0.wp.com\/wellconnectedmom.com\/blog\/p-content\/themes\/atahualpa342\/images\/articles\/2018\/12\/TECHNOTES-Black-Friday-and-Cyber-Monday-MAIN.png?resize=570%2C315&#038;ssl=1\" alt=\"online shopping\" width=\"570\" height=\"315\" srcset=\"https:\/\/i0.wp.com\/wellconnectedmom.com\/blog\/p-content\/themes\/atahualpa342\/images\/articles\/2018\/12\/TECHNOTES-Black-Friday-and-Cyber-Monday-MAIN.png?w=570&amp;ssl=1 570w, https:\/\/i0.wp.com\/wellconnectedmom.com\/blog\/p-content\/themes\/atahualpa342\/images\/articles\/2018\/12\/TECHNOTES-Black-Friday-and-Cyber-Monday-MAIN.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/wellconnectedmom.com\/blog\/p-content\/themes\/atahualpa342\/images\/articles\/2018\/12\/TECHNOTES-Black-Friday-and-Cyber-Monday-MAIN.png?resize=150%2C83&amp;ssl=1 150w\" sizes=\"(max-width: 570px) 100vw, 570px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Did you increase the number of gifts you purchased through online shopping this year?&nbsp; You&#8217;re not alone.<\/p>\n<p>With Black Friday beginning with online shopping before in-store, many retailers got a healthy jump in their holiday sales. In a recent CNN <a href=\"https:\/\/www.cnet.com\/news\/holiday-shoppers-forecasted-to-spend-over-124-billion-online\/\" target=\"_blank\" rel=\"nofollow noopener\">article<\/a>,&nbsp; <a href=\"https:\/\/www.cnet.com\/tags\/adobe\/\" target=\"_blank\" rel=\"nofollow noopener\" data-annotation=\"true\" data-component=\"linkTracker\" data-link-tracker-options=\"{&quot;action&quot;:&quot;inline-annotation|Adobe|CNET_TAG|252&quot;}\">Adobe<\/a>&nbsp;Analytics forecasts that holiday sales (Nov. 1 &#8211; Dec. 31st) will rise to at least $124.1 billion in online shopping retail sales in the US alone.&nbsp; That&#8217;s <a href=\"https:\/\/www.cmo.com\/adobe-digital-insights\/articles\/2018\/10\/26\/5-online-holiday-shopping-predictions.html.html\" target=\"_blank\" rel=\"nofollow noopener\">$1 of every $6<\/a> spent online during this holiday season.<\/p>\n<p>Already, online shopping sales have increased 18.6% over last year.&nbsp; And in fact, from November 1st to the first week in December, Americans have spent over $80 billion in online shopping purchases.<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #800080;\">More Fun Online Shopping Facts<\/span><\/h2>\n<p>&nbsp;<\/p>\n<h3>How are consumers making purchases online?<\/h3>\n<p>&nbsp;<\/p>\n<p>According to&nbsp;<a href=\"https:\/\/www.cmo.com\/adobe-digital-insights\/articles\/2018\/10\/26\/5-online-holiday-shopping-predictions.html.html\" target=\"_blank\" rel=\"noopener\">Adobe Digital Insights<\/a>,&nbsp;57% used tablets and smartphones.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>What&#8217;s top on the online shopping purchases list?&nbsp; <\/strong><\/h3>\n<ol>\n<li>Desktop&nbsp;computers&nbsp;<\/li>\n<li>Smartphones, with over 23 billion spent so far, according to&nbsp;<a href=\"https:\/\/www.disruptiveadvertising.com\/ppc\/ecommerce\/2018-ecommerce-statistics\/\" target=\"_blank\" rel=\"nofollow noopener\">Statista<\/a><\/li>\n<li>Tablets<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h3><strong>Which states had the largest average online shopping orders?<\/strong><\/h3>\n<ul>\n<li>Alaska<\/li>\n<li>California<\/li>\n<li>Washington<\/li>\n<li>New York<\/li>\n<li>Wyoming<\/li>\n<\/ul>\n<p>Being from California, I can vouch for contributing this &#8220;honor.&#8221;&nbsp; \ud83d\ude42<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Which was bigger, Black Friday or Cyber Monday?<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter wp-image-23330\" src=\"https:\/\/i0.wp.com\/wellconnectedmom.com\/blog\/p-content\/themes\/atahualpa342\/images\/articles\/2018\/12\/TECHNOTES-Black-Friday-and-Cyber-Monday-Online-shopping-PIN.png?resize=433%2C650&#038;ssl=1\" alt=\"online shopping\" width=\"433\" height=\"650\" srcset=\"https:\/\/i0.wp.com\/wellconnectedmom.com\/blog\/p-content\/themes\/atahualpa342\/images\/articles\/2018\/12\/TECHNOTES-Black-Friday-and-Cyber-Monday-Online-shopping-PIN.png?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/wellconnectedmom.com\/blog\/p-content\/themes\/atahualpa342\/images\/articles\/2018\/12\/TECHNOTES-Black-Friday-and-Cyber-Monday-Online-shopping-PIN.png?resize=200%2C300&amp;ssl=1 200w, https:\/\/i0.wp.com\/wellconnectedmom.com\/blog\/p-content\/themes\/atahualpa342\/images\/articles\/2018\/12\/TECHNOTES-Black-Friday-and-Cyber-Monday-Online-shopping-PIN.png?resize=150%2C225&amp;ssl=1 150w\" sizes=\"(max-width: 433px) 100vw, 433px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li>Cyber Monday with <a href=\"https:\/\/www.cnet.com\/news\/cyber-monday-breaks-records-with-7-9-billion-in-online-sales\/\" target=\"_blank\" rel=\"nofollow noopener\">$7.9 billion<\/a> (the largest online sales day in US history!)<\/li>\n<li><a href=\"https:\/\/www.cnet.com\/news\/thanksgiving-day-again-breaks-online-sales-record\/\" target=\"_blank\" rel=\"nofollow noopener\">$3.7 billion<\/a> (nearly a billion more than last year!)<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h3><strong>Which retailer benefited the most?<\/strong><\/h3>\n<p>No surprise here, <strong>Amazon<\/strong>.&nbsp; In fact, they accounted for<strong> 49% of all online sales<\/strong> (as reported 5 months ago, most likely higher during this holiday season).<\/p>\n<p>&nbsp;<\/p>\n<h3>What about online shopping returns?<\/h3>\n<p>Approximately,&nbsp;<a href=\"https:\/\/solvers.ups.com\/ups-pulse-of-the-online-shopper\/\" target=\"_blank\" rel=\"nofollow noopener\">72%<\/a>&nbsp;of shoppers return 10% or less of purchases.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Have you ever abandoned your shopping cart?<\/strong><\/h3>\n<p>I&#8217;m curious, I abandon my online shopping cart all the time.&nbsp; Why?&nbsp; I guess I&#8217;m not sure if I need something and I need time to think about it.&nbsp; Sometimes I place it in a cart as a &#8220;placeholder,&#8221; and see if I can find it cheaper somewhere else or I look online to see if I can find free shipping.&nbsp;&nbsp;<\/p>\n<p>Apparently, abandoned shopping carts are common&#8230;<\/p>\n<p>Online shoppers abandon their carts <a href=\"https:\/\/www.disruptiveadvertising.com\/ppc\/ecommerce\/2018-ecommerce-statistics\/\" target=\"_blank\" rel=\"nofollow noopener\">68%<\/a> of the time.<\/p>\n<p>It&#8217;s estimated that these abandon carts could cause online retailers up to $3 billion in lost sales.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Why do most people abandon their online shopping carts?<\/strong><\/p>\n<ol>\n<li>Due to shipping.&nbsp; It&#8217;s too high<\/li>\n<li>Shoppers don&#8217;t want to create a&nbsp; new user account<\/li>\n<li>Inconvenient return policy<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>Nearly 54% of abandoned cart shoppers will return if offered a lower price.&nbsp; According to Namogoo, 38% of shoppers return to their carts if they receive an email offering a discount on the products in their cart.&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Obviously, the tide has shifted, with online sales being perceived as more secure than in year&#8217;s past.&nbsp;<\/p>\n<p>Shopping online gives shoppers more choices, amazing convenience, and the opportunity to find discount codes or coupons online to use with their purchases.&nbsp; Online sales will continue to grow exponentially through the next decade.<\/p>\n<p>&nbsp;<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-22019\" src=\"https:\/\/i0.wp.com\/wellconnectedmom.com\/blog\/p-content\/themes\/atahualpa342\/images\/articles\/2018\/04\/Lori-Sig.jpg?resize=264%2C179&#038;ssl=1\" alt=\"Technotes\" width=\"264\" height=\"179\" srcset=\"https:\/\/i0.wp.com\/wellconnectedmom.com\/blog\/p-content\/themes\/atahualpa342\/images\/articles\/2018\/04\/Lori-Sig.jpg?w=264&amp;ssl=1 264w, https:\/\/i0.wp.com\/wellconnectedmom.com\/blog\/p-content\/themes\/atahualpa342\/images\/articles\/2018\/04\/Lori-Sig.jpg?resize=150%2C102&amp;ssl=1 150w\" sizes=\"(max-width: 264px) 100vw, 264px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Curious how Black Friday week fared against Cyber Monday online shopping? Find out which brought in the most sales and why online shopping is growing.<\/p>\n","protected":false},"author":1,"featured_media":23331,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,14,20,22],"tags":[3655,61,2047,3692,3301,239],"class_list":["post-23329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dads","category-moms","category-technology","category-websites","tag-black-friday","tag-christmas","tag-cyber-monday","tag-ecommerce","tag-online-shopping","tag-shopping","entry"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/wellconnectedmom.com\/blog\/p-content\/themes\/atahualpa342\/images\/articles\/2018\/12\/TECHNOTES-Black-Friday-and-Cyber-Monday-MAIN.png?fit=570%2C315&ssl=1","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/wellconnectedmom.com\/blog\/wp-json\/wp\/v2\/posts\/23329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wellconnectedmom.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wellconnectedmom.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wellconnectedmom.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wellconnectedmom.com\/blog\/wp-json\/wp\/v2\/comments?post=23329"}],"version-history":[{"count":0,"href":"https:\/\/wellconnectedmom.com\/blog\/wp-json\/wp\/v2\/posts\/23329\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wellconnectedmom.com\/blog\/wp-json\/wp\/v2\/media\/23331"}],"wp:attachment":[{"href":"https:\/\/wellconnectedmom.com\/blog\/wp-json\/wp\/v2\/media?parent=23329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wellconnectedmom.com\/blog\/wp-json\/wp\/v2\/categories?post=23329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wellconnectedmom.com\/blog\/wp-json\/wp\/v2\/tags?post=23329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}