{"id":7686,"date":"2012-08-01T12:00:54","date_gmt":"2012-08-01T05:00:54","guid":{"rendered":"http:\/\/wellconnectedmom.com\/blog\/?p=7686"},"modified":"2012-08-01T12:10:35","modified_gmt":"2012-08-01T05:10:35","slug":"married-moms-would-you-give-up-your-engagement-ring-before-your-phone","status":"publish","type":"post","link":"https:\/\/wellconnectedmom.com\/blog\/married-moms-would-you-give-up-your-engagement-ring-before-your-phone\/","title":{"rendered":"Married Moms…Would You Give Up Your Engagement Ring Before Your Phone?"},"content":{"rendered":"

by Lori Cunningham<\/span><\/p>\n

\u00a0@wellconnectdmom<\/span><\/p>\n

\n
\n
\n
\"\"<\/div>\n<\/div>\n
<\/div>\n
Being a tech mom, I am always interested in research done about moms and their technology. \u00a0I recently came across a study McCann Truth Central conducted and published this month. \u00a0In their global study, they surveyed 6,800 moms online in the\u00a0US, UK, Italy, Japan, Brazil, China, India and Mexico as well as conducted 40 focus groups. \u00a0McCann Truth Central found\u00a0that 67% of moms studied believed that technology makes them better moms. \u00a0In emerging markets 91% of moms studied believed this in China and 90% in India.<\/div>\n<\/div>\n
<\/div>\n
\n
\u00a0“Although we often look at moms in emotional terms,” said\u00a0Daryl Lee, Chief Strategy Officer,\u00a0McCann Erickson<\/span><\/em>, “indeed they are smart economic agents who use technology in ways that push boundaries. In countries like\u00a0China, for instance, where reliable referrals are limited, mom bloggers are banding together to find the truth. To earn their attention, brands need to earn their respect.”\u00a0<\/span><\/em><\/div>\n
<\/div>\n
<\/div>\n<\/blockquote>\n

Would You Give Up Your Engagement Ring?<\/span><\/h2>\n

 <\/p>\n

According to 49% of married moms in the study, they would give up their engagement ring before giving up their personal technology. \u00a0Wow. \u00a0Now I wonder if engaged women would answer the same way! \u00a0Nonetheless, it gives you an idea of the importance of technology in our lives. \u00a0This sentiment is similar in young adults. \u00a0In the article we posted on Surburbia…A Thing of the Past?<\/a>, young adults would give up having a car before they would give up their mobile phones.<\/div>\n
<\/div>\n
Mobile phones and technology are a vital link in sharing with other moms and obtaining much needed advice from someone who’s been there. \u00a0Motherhood brings women into a whole new world…and a whole new club. \u00a0Moms become very reliant on other moms for suggestions,sharing, favors, and advice. \u00a0This is known as the Mom Economy, a unique ecosystem that brings support and care to millions of moms each day.<\/div>\n
<\/div>\n
<\/div>\n
\n

The Mom Economy<\/span><\/h2>\n

 <\/p>\n

Moms benefit from other moms on a daily basis, either in person or online. \u00a0According to the study, all moms have the desire to contribute in some way:<\/p>\n